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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Possibilities of the further tourism development in the region Sedlčansko
 PŠENIČKOVÁ, Iva
Diploma thesis describes the possibility of further development of tourism in the region Sedlčany. The basis for processing the information obtained from local budgetary organizations and the Association of Municipalities Sedlčany interviews focused on the municipalities that cooperate with this organization. The goal is to analyze the current situation in managing the development of the region Sedlčany and suggest possible further steps towards achieving the objectives using the tools of marketing management destination.
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Private Labels
 VASTL, Martin
Private label products encompass all merchandise sold under a retailer{\crq}s brand. That brand can be the retailer{\crq}s own name or a name created exclusively by that retailer. In some cases, a retailer may belong to a wholesale group that owns the brands that are available to only the members of the group. For the consumer, private label represents the opportunity to purchase quality food and non-food products at savings compared to manufacturer brands. Private label items consist of the same or even better ingredients than the manufacturer brands, and because the retailer{\crq}s name or symbol is on the package, the consumer is assured that the product meets the retailer{\crq}s quality standards. Private labels can be divided in three categories: economic, standard and exclusive. Manufacturers of private labels can be divided also in three categories: Large manufacturers who produce both their own brands and private label products; small and medium size manufacturers that specialise in particular products lines and concentrate on producing private label almost exclusively; and retailers and wholesalers that operate their own manufacturing plants and provide private label products from their own stores. The most developed private label region is in Europe. The countries with the highest private labels shares are Switzerland, Great Britain, Belgium, Germany and Spain. The Czech Republic is one of the fastest growing private label regions in Europe. The private label share has increased by 20 % since 2005.
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